The impressum may be a largely unfamiliar concept in North America, but it’s a legal requirement for businesses that operate in German-speaking countries. Many trang web owners around the world must discthất bại their identities and liên hệ information in an impressum.quý khách vẫn xem: Impressum facebook là gì

Read on to find out what an impressum is, whether or not you need one, & how lớn create an impressum for Facebook.

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Table of Contents

What Is an Impressum?

An impressum is a statement of ownership & authorship of content, which is legally required khổng lồ be put on published online and print truyền thông in German-speaking countries. For businesses with an online presence, an impressum means disclosing the liên hệ information of the website or business owner, as well as basic information about the company.

“Impressum” is an adopted German word with Latin origins, meaning “khổng lồ impress or khổng lồ engrave.” The closest English equivalents lớn “impressum” are:

“legal notice”“imprint”“masthead”“about us page”

Do I Need an Impressum?

According to the German Teletruyền thông Act, you need an impressum if you operate a commercial website (including business social truyền thông media pages) in Germany, Austria, or Switzerland, regardless of whether you have sầu a .de domain or not.

An impressum is similar to lớn a business’s privacy policy. However, privacy policies are more extensive sầu và required in more countries.

Keep in mind that an impressum is not required for private pages, such as a personal blog that doesn’t generate income.

What Should I Write in an Impressum?

According lớn the Teletruyền thông media Act, you should include the following in an impressum:

Name of the owner or manager of your business/pageRegistered business addressLiên hệ information (e.g., phone number, tin nhắn address)Business registration information (including register name and registration number)VAT ID number or trade registry number if applicable

Impressum và Facebook

Many businesses have sầu their own websites as well as social truyền thông media pages. Facebook added a feature that allows users to lớn create their own impressum on a public page so that businesses in German-speaking countries can easily comply with the law.

What Is an Impressum on Facebook?

An impressum on Facebook is a section on the “About” page that displays a business’s liên hệ information & legal identification numbers. Facebook allows users to input đầu vào up to 2,000 characters for their impressum, after which the text is shortened, and a liên kết to lớn the complete impressum is added.

Facebook’s Pages, Groups, & Event Policies require page administrators to obey all applicable laws and regulations. This means if you’re subject to the Telemedia Act, Facebook requires you khổng lồ include an impressum on your page.

Impressum Facebook Examples

There are different ways lớn write và present an impressum for your Facebook page. The following Facebook impressum examples vary in wording & formatting, while still meeting the requirements for an impressum.


Audi’s Facebook About page features their impressum, which includes the names of board members, liên hệ information, business register name và number, and VAT ID. They provide additional contact information and resources for users who want to lớn find out more about their fuel consumption data.


An impressum can contain additional information about your business, as long as you’ve sầu included the required elements. As seen in the example, Audi’s impressum places a dispute resolution disclaimer between the business’s VAT ID và mailing address.


Birkenstock’s Facebook About Page features their business description và impressum. Although they have sầu a relatively short impressum, they provide the required business and liên hệ information.


You can vary the length of your impressum & the order of information as long as the required information is presented.



Impressum are also referred to lớn as “imprint” or “ credits” on websites, as seen in the example. Consider linking your Facebook impressum lớn your website’s full imprint or impressum page for your users’ convenience.

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How to lớn Add an Impressum on Your Facebook Page

Here’s how to lớn add an impressum to lớn your Facebook page:

Cliông chồng Pages in the left menu of your News Feed.Go to your Page và clichồng Edit Page Info.Scroll down to lớn the More section và enter your business information in the Impressum field.Cliông xã Save sầu Changes.

Impressum Examples

Impressum on websites also come in different styles for different businesses. Cheông xã out the impressum samples below lớn get ideas of how to lớn format your impressum.

Swarovski — Online Shop Impressum

Swarovski’s imprint has all the required elements of an impressum, including business và tương tác information for their Switzerl& office. They also provide liên hệ information for their US office for US users.


It’s a good practice for multinational companies with English websites to post their impressum if they also operate in German-speaking countries.

Even though English-speaking countries don’t require an impressum, Swarovski includes an impressum on their international English website, because they also operate in Switzerl&, as seen in the example.

ABB Group — Website Impressum

Engineering firm ABB’s impressum specifies that their website is owned by the ABB company, và provides company details including the CEO’s name, business address, contact information, & business registration information.


Follow this example by identifying who manages or owns your website. If your trang web is maintained by a third-các buổi party organization, include their contact information as well.

7132 Silver Restaurant — Disclaimer Impressum

7132 Silver Restaurant’s impressum & disclaimer page features liability & privacy disclaimers in addition to their impressum. They also provide information about the third-tiệc nhỏ organization that developed their trang web.

Like in the example, you can choose lớn include your impressum in your disclaimer, or simply provide a liên kết khổng lồ the impressum page if it’s too long.

Next Steps

Now that we’ve sầu walked through what an impressum is & how lớn create one, let’s revisit what you need to lớn know about impressum:

An impressum is a statement of ownership và authorship.An impressum helps combat spam và disinformation by holding creators responsible for their nội dung.An impressum is legally required for commercial sites operating in Germany, Austria & Switzerlvà.A standard impressum text includes names of the business/trang web owner, business liên hệ information, & any government-issued identification or registration numbers.

Before creating your impressum, consult other impressum resources or đánh giá the Telemedia Act for detailed descriptions of the requirements.

Finally, display your impressum in conspicuous places on your trang web or Facebook page khổng lồ comply with German laws.

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